Contact:
Alexandra Jost, National Council of La Raza 202-785-1670, Ajost@nclr.org Rachel Cruz, Scholastic 212-343-6570, Rcruz@Scholastic.com Maria Elena Campisteguy, Metropolitan Group 202-380-3117, MECampisteguy@metgroup.com Alberto Canal, Verizon Foundation 212-395-5959, alberto.c.canal@verizon.com FOR IMMEDIATE RELEASE
Sep 22, 2005
EARLY LITERACY PROGRAM, LEE Y SERÁS (READ AND YOU WILL BE), LAUNCHES NATIONALLY TO ADDRESS LATINO LITERACY AND THE ACHIEVEMENT GAP
Innovative Program Champions Educational, Socio-Economic Advancement of Nation’s Largest and Fastest-Growing Youth Population Washington, DC Responding to the urgent need to promote reading achievement among Latino youth, Scholastic, National Council of La Raza (NCLR) and the Verizon Foundation today launched Lee y serás® (Read and You Will Be), a groundbreaking Latino early literacy initiative that engages parents and communities in the literacy development of their children. Latinos represent almost 20% of the U.S. population under the age of 18 -- the largest minority segment of the nation’s student population. Currently, Hispanic achievement rates in all levels of education remain low. Latino students tend to lag behind their non-Latino peers academically, particularly in the area of reading, a skill that has a direct impact on learning. Sixty percent of Latino 8th graders and 57% of Latino 4th graders read below the basic level, an achievement gap that often begins before children enter school. Early literacy skills remain a strong indicator of educational success and -- because the fate of any society depends on how well it prepares its youth for the future – business and community leaders have collaborated on this innovative new approach to Latino literacy and achievement. “The long-term economic and social well-being of the nation rests on the strengths and successes of the growing Latino youth population.” said National Council of La Raza President and CEO Janet Murguia. “Beyond having a profound impact on the Hispanic community, today’s investment in Latino early literacy will yield incalculable benefits to our nation by preparing the next generation of young professionals and future leaders.” “Improving literacy among Latinos is essential if we’re to realize the full potential of our communities,” said Alex Toro, Director of International Strategic Planning, Verizon and National President of the Hispanic Support Organization, an employee support group. “So, we’ve created a program that gives Latino families the tools they need to help children achieve in school and excel in skilled professions. We’re confident that Lee y serás will help yield a strong, confident and well-educated generation of Latino leaders.” CentroNía, the first of several NCLR affiliates that will make the program available to families and communities in cities all across the country, hosted today’s national unveiling of Lee y serás with children and families from the community participating. Today’s launch featured the debut of www.leeyseras.net, a dynamic, interactive Web site that is making the program available to community-based organizations and families nationwide. Additional Lee y serás program sites will be implemented by NCLR affiliates in Los Angeles, Dallas, Chicago, Miami, and New York starting later this year and into early 2006. “CentroNía is a 20 year old organization dedicated to educating children, youth and families in a bilingual and multicultural community. An integral part of this mission is to help all families foster early childhood literacy, as a precursor for later academic success,” said Beatriz Otero, Executive Director of CentroNía, CentroNía, an educational organization for children and families. “Lee y serás reminds families that such traditional cultural practices as singing, reading and talking to children often and throughout day, and other everyday activities, can become meaningful learning experiences,” said Teresa Mlawer, President of Lectorum Publications, a division of Scholastic. “Lee y serás helps to inform families and communities about the importance of early literacy, and demonstrates ways that families can prepare children to arrive at school with the knowledge and skills they need to be ready to read and learn – what could be more important?” Engaging parents, caregivers, and community organizations and leaders… Elements of the Lee y serás program
- Training – Community partners provide a six-week workshop series for parents and for childcare and homecare providers, as well as a one-day or half-day literacy awareness institute for community decision makers.
- Online resources – www.leeyseras.net offers tips, stories, and curriculum for parents, caregivers and community leaders placing a wealth of information within reach. - Software – A state-of-the-art CD ROM toolkit for community-based organizations provides curriculum, family literacy tips, Community Resource Guide and a host of other interactive resources. - Family Album – A CD soundtrack of stories helps parents learn how everyday activities contribute to early literacy development. - Quality Literature - A beautifully illustrated bilingual picture book, Rin, Rin, Rin, by beloved singer, songwriter José-Luis Orozco, demonstrates how a family’s activities with their child – singing, reading, and making rhymes – establish a foundation for literacy. - Posters and Bookmarks – Community partners will receive fun materials to help engage community members in the Lee y serás program. *** A Web cast of the Capitol Hill dialogue on Latino literacy and the achievement gap, as well as of the Lee y serás national launch in Washington, DC is available by clicking on the Lee y seras icon at www.verizon.com/foundation *** About Lee y serás® About Scholastic About National Council of La Raza About Verizon With more than $71 billion in annual revenues, Verizon Communications Inc. (NYSE:VZ) is one of the world’s leading providers of communications services. Verizon has a diverse work force of more than 214,000 in four business units: Domestic Telecom provides customers based in 28 states with wireline and other telecommunications services, including broadband. Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 47.4 million voice and data customers across the United States. Information Services operates directory publishing businesses and provides electronic commerce services. International includes wireline and wireless operations and investments, primarily in the Americas and Europe. For more information, visit www.verizon.com. About CentroNía ###
|
Subscribe to E-mail AlertsStay informed. Sign up to receive news from NCLR Join NCLRFind out how you can help shape the future for Latinos. |



