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FOR IMMEDIATE RELEASE
Jun 13, 2006


MORE THAN FOUR MILLION VIEWERS TUNE INTO NCLR ALMA AWARDS

Washington, DC – According to Nielsen figures to be released later this week, more than four million viewers throughout the country watched the NCLR ALMA Awards show which was broadcast last Monday, June 5, on ABC. That number represents a doubling of the viewership from when the show last aired in 2002.

“We are very pleased that, despite a four-year hiatus, the ALMA Awards not only retained its original audience, it also gained millions of new viewers. The unprecedented level of attention the show received this year, thanks in large part to Eva Longoria and ABC, also indicates that there is a hunger to see more Latinos on television and to showcase how the Latino presence strengthens this nation,” stated Janet Murguía, NCLR President and CEO.

"ABC is thrilled that the ALMA Awards increased its viewership by 100 percent in both total viewers and adults 18-49," said Andrea Wong, ABC Executive Vice President for Alternative Programming, Specials & Late Night. “This strong performance reflects the ALMA Awards’ best performance in seven years. Clearly, the television audience wants to see more of our country’s racial and ethnic diversity through quality programming such as this.”


 

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