Pitbull at the 2011 NCLR ALMA Awards Show
April 18 2012
By Jessica Mayorga, Director of Marketing, NCLR
(This was first posted to the ALMA Awards 411 Blog.)
“To understand the future, we have to go back in time.” Do you recognize these lyrics? If you’ve been listening to the radio lately, you’ve most likely heard the new Pitbull song on killer rotation. These lyrics are from “Back in Time,” the song that headlines the soundtrack for the upcoming film, Men in Black III. Pitbull is an ALMA star who finds a way every day to amaze us with new examples of success. We’re proud of Pit for landing this great opportunity and for continuing to demonstrate that Latinos in the entertainment industry are working hard and achieving much-deserved recognition among diverse audiences.
The lyrics to this song are so appropriate for an ALMA star: he’s telling us that you can’t ignore history or where you came from—you have to embrace it so that you can navigate through the opportunities of the future. Latinos have long had a presence in this nation and are major contributors to the arts and entertainment. Pit reminds us not to ignore that.
If you caught the Behind the Music episode on Pitbull last month, you can understand the personal significance this message may have had in his life. His life wasn’t easy, and he didn’t always make the best choices, but he grew from that past and has become one of today’s leading entertainers—and beyond that, has become a smart businessman, entrepreneur, and strategist. So this week we honor our friend, repeat ALMA awardee Pitbull, as we look forward to an ever-growing career that is only getting started.
Issues: NCLR ALMA Awards
Geography:California, Far West, Midwest, Northeast, Southeast, Texas