NCLR Partners with Fox Audience Strategy for a Sweepstakes with The X Factor to Urge Latinos to Vote

November 01 2012


Julian Teixeira
(202) 776-1812

“Pledge to Vote” sweepstakes winners have a chance to win tickets to THE X FACTOR finale!

WASHINGTON, D.C.—Today, NCLR (National Council of La Raza) is pleased to announce a partnership with FOX Audience Strategy, which includes a joint promotion with the FOX broadcast musical talent show THE X FACTOR.  The “Your Vote Always Counts” sweepstakes is a partnership between NCLR and FOX Audience Strategy that will help leverage the show’s core voting element to galvanize the Hispanic community into pledging to vote in the upcoming presidential election.  Participants who pledge to vote in November can enter to win the “Your Vote Always Counts” grand prize package provided by FOX and THE X FACTOR.  The lucky winner will receive two tickets to finale of THE X FACTOR in Los Angeles, California in December 2012 along with airfare, hotel accommodations and a $250 gift card.

“The ‘Your Vote Always Counts’ sweepstakes is a highly creative and unique way to encourage us all to make a most important pledge—to vote on Election Day, November 6, when it really counts for our families, our community and our country,” said NCLR President and CEO Janet Murguía.  “We are deeply grateful that FOX Audience Strategy is partnering with us on this critically important effort to urge all Americans, including Latinos, to vote.  THE X FACTOR is one of the most exciting shows on television showcasing the limitless talent in America, many of whom are up-and-coming Latino stars.  THE X FACTOR has incredible reach and an audience of millions, and we are very excited to inform and educate this vast audience about the importance of voting this November.” 

Audiences can begin voting for their favorite contestants on THE X FACTOR beginning November 7.

“The sweepstakes is a fun way to highlight an important and critical issue and we are thrilled to partner with NCLR and the NCLR community to further awareness,” said Nicole A. Bernard, Senior Vice President, FOX Audience Strategy.  “We look forward to building a broader partnership with NCLR that will further a joint commitment to engage the Latino community by highlighting core community values through FOX programming and otherwise.” 

NCLR has sustained a multiplatform campaign to get Latinos to the polls this November.  In March NCLR launched its Mobilize to Vote (M2V) campaign, which supported full-time voter registration operations in Florida, Pennsylvania, Nevada and Colorado and partnered with NCLR Affiliates to register voters in California, North Carolina and Texas, among other states.  Those efforts, along with an online voter registration campaign, have yielded over 90,000 new Latino voters.  Just two weeks ago, NCLR launched its Get Out the Vote field campaign with canvassers knocking on the doors of potential voters, urging them to have a plan in place for Election Day.  

Using online and mobile platforms, NCLR plans to reach an additional 140,000 potential voters via email and text messages to help them find their polling locations, remind them to vote early where possible, and keep them informed of their rights on Election Day.  To participate, users can sign up by texting POWER to 62571.  The Latino vote is poised to play a pivotal role in election outcomes across the nation, and turnout is key to demonstrating just how much of an impact the Hispanic electorate will have.  NCLR’s aggressive campaign aims to increase electoral participation and encourage the long-term engagement of Latinos in the process. 

No purchase necessary to enter or win the THE X FACTOR® "Your Vote Always Counts" Sweepstakes.  Open to legal residents of the 48 contiguous U.S. states & D.C., 18 and older.  Other restrictions apply.  Sweepstakes begins on 10/26/12 at 3pm ET and ends on 11/7/2012 at 12 p.m. ET.  Void in AK, HI & where prohibited.  Subject to Official Rules available at  Sponsor: Fox Broadcasting Company.

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans.  For more information on NCLR, please visit or follow along on Facebook and Twitter.


Issues: Civic Engagement, Mobilize to Vote, Latino Voter Participation
Geography:California, Far West, Midwest, Northeast, Southeast, Texas