Saturday, July 12, 2008
Workshops
9:00–10:30 a.m. 
Breaking Down the Barriers to Justice: Improving the Juvenile System for Latino Youth
Affiliate/Nonprofit Management
Community-Building
Policy
Room 23C
Throughout the U.S. juvenile justice system, Latino youth are significantly overrepresented and subject to harsher treatment than their White counterparts. While there are many contributing factors, one reason is evident: language barriers create challenges for limited-English-proficient families in communicating with justice system personnel. Oftentimes, language barriers can have a profound effect on decisions that are made from arrest through sentencing, resulting in the increased likelihood of children and youth becoming unnecessarily convicted and incarcerated.
- Learn more about the language barriers that Latino youth and families face when in contact with the justice system
- Learn about the rights of limited-English-proficient youth and their families and the legal obligations of the justice system in providing services for them
- Hear from experts about what is being done to address this issue
DTV Transition Basics: Who it Affects, How to Prepare, and When to be Ready
Affiliate/Nonprofit Management
Community-Building
Room 24C
The switch from analog to digital broadcast television is referred to as the digital TV (DTV) transition, and after February 17, 2009 full-power television stations will broadcast in digital only. One out of every five Hispanic homes is at risk of losing local television signals after the transition, and the switch may cause confusion and uncertainty as consumers attempt to assess the impact of the change on their own personal situation. At this informational session, leaders from key groups involved in the transition will:
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- Share vital details on how the transition process is unfolding
- Provide guidance on how to counsel constituents who are concerned about their own equipment
- Direct attendees to support mechanisms and local services
From Social Service to Corporate Partners: Designing Successful Training from Scratch
Workforce Development
Room 25B
How do you create sustainable, effective, and creative corporate training programs with a nonprofit budget? Workforce development agencies will present a practical view of corporate partnerships for training in the customer service field. Based on the experience of El Barrio, attendees will be able to:
- Design a low-cost customer service program tailored for local markets and low-skilled/low-experienced clients
- Effectively engage and retain corporate partners under different capacities
- Increase student retention and graduation rates with effective programming
A Brave New Latino World: Opportunities in New Media in the 21st Century
Community-Building
Room 23A
Cell phones. iPods. PDAs. Podcasts. Traditional forms of information-gathering and social networking have moved beyond the basic print and broadcast media paradigm. With almost 80% of online Latinos using broadband technology, our community is primed to lead the way in using current and emerging forms of new media to educate, inform, activate, and lead. A panel of experts will define “new media” and its various platforms; identify what is currently being used in the marketplace; explore entrepreneurial opportunities in this cutting-edge field; examine how Latinos can shape their messages and tell their own stories to wider audiences; and discuss ways in which nonprofit, social, and community groups can use new media to further their goals.
Preschool that Educates and Nurtures Our Children: Linking Latino Family Values and Early Learning State Standards
Education
Room 25C
Throughout the country, states are adopting early learning standards for early education programs that serve infants, toddlers, and preschoolers, ensuring that all children, including Latinos and English learners, have access to high-quality instruction and learning environments. The NCLR Sembrando Semillas program provides a framework for staff of early care centers, elementary schools, Head Start, and Early Head Start to align their curricula to state standards and Latino family values.
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- Receive an overview of the NCLR Sembrando Semillas program
- Discuss how early learning standards apply to immigrant and English learner students
- Hear examples of early childhood education core qualities that can improve the quality of services to Latino children
Primer on Planned Giving
Presented by Smith Barney
Affiliate/Nonprofit Management
Room 25A
Planned giving has become an increasingly important area of fundraising for nonprofit institutions, often accounting for more than half of new capital campaigns. With the potential of more than $100 trillion to change generational hands over the next 50 years, a significant opportunity exists for as much as one-third of the assets finding its way to nonprofits. In this workshop, we will seek to explore the benefits of a planned giving program as well as assist organizations in the logistics of getting a program started. The workshop will also touch on the structures available for wealth transfer including basic estate planning concepts.
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- Discover additional fundraising alternatives for Affiliate organizations
- Become aware of wealth transfer strategies for the community
- Learn how to ensure charitable giving between generations
Successful Marketing on a Nonprofit Budget
Community and Family Wealth-Building
Room 23B
Most nonprofits agree that marketing is important to their work, but many cannot afford a sophisticated marketing plan. In this two-part workshop, nonprofit professionals will discuss how to effectively promote and market their community-based programs. Speakers will also give tips on how to find funding or pro bono assistance in designing a marketing plan. In the second half of the session, participants will have a chance to put together a marketing plan outline while seeking the advice of industry professionals.
- Learn how to identify your target audience
- Craft marketing messages that reach your intended audience
- Discover the best place to invest scarce marketing funds
The Latino Community and HIV/AIDS: What Can We Do to Stop the Epidemic?
Health
Room 24A
HIV/AIDS rates continue to increase among Latinos despite 25 years of education efforts. While well-intentioned, most HIV/AIDS education and prevention campaigns fail to adequately address the unique needs of Latino communities across the country. NCLR and the NCLR/California State University, Long Beach (CSULB) Center for Latino Community Health, Evaluation, and Leadership Training, in collaboration with NCLR Affiliates, have addressed this gap by developing innovative HIV/AIDS prevention programs that tackle the barriers faced by Latinos when attempting to access HIV/AIDS education and services.
- Learn about innovative HIV prevention programs using promotores de salud (lay health educators)
- Craft marketing messages that reach your intended audience
- Discover the best place to invest scarce marketing funds
The NCLR Escalera Program: Taking Step to Success – Bridging the Workforce Gap by Developing 21st Century Skills for Latino Students
Workforce Development
Room 24B
The NCLR Escalera Program: Taking Steps to Success is a national youth workforce development initiative that promotes economic mobility for Latino youth by increasing educational attainment, career planning, and access to information about well-paying careers. To date, 96% of program participants have completed the Escalera Program and graduated from high school, and 94% of those graduating seniors have been accepted into postsecondary institutions. The NCLR Escalera Program’s holistic approach to after-school programming, effective case management, positive peer influences, access to broader educational and career networks, and a strong focus on developing 21st century applied skills for academic and career access have contributed to the program’s tremendous success. Workshop attendees will receive program materials.
- Learn about the Escalera Program, including key components such as work experience, leadership development, and academic enrichment
- Craft Receive an evaluation of the Escalera Program – key findings on what makes this program a success
- Discover strategies on how to fund and sustain this and other youth career development programs
The Pennsylvania Experience in Organizing for a Statewide Latino Advocacy Day
Policy
Room 29A
For the first time in Pennsylvania, hundreds of Latinos joined together as an organized body and met with their legislators to advocate on pressing Latino issues. During this workshop, organizers from the Pennsylvania Statewide Latino Advocacy Day will share their experience and lessons learned. The workshop will outline critical components to be considered in developing a large-scale advocacy event, including keys to success.
- Receive information on statewide organizing
- Receive tool kits for connecting with legislators and other organizations
- Walk away with guidelines for encouraging community participation.
Special Session
9:30 a.m – 1:30 p.m.
U.S. Citizenship Application Processing Session
Lead Sponsor
ConAgra Foods, Inc.
Policy
Hall C
In the last year alone there have been record increases in the number of applications submitted for U.S. citizenship. Despite these increases, there are still about eight million legal residents – 2.3 million of whom live in California – who are eligible to become citizens but have not yet applied. NCLR, in collaboration with the ya es hora Campaign and ConAgra Foods, is hosting a citizenship application processing session to help hundreds of Latinos:
- Receive step-by-step guidance in filling out all forms required to apply for U.S. citizenship
- Obtain assistance with any questions about applying for citizenship, especially those regarding what to expect once the application is complete
Town Hall
3:30– 5:00 p.m.
A New Voz, A New Vote: Latino Youth and the Media
Co-Sponsors
GEICO
Microsoft
Policy
Room 29A-D
Half of all Latinos are under the age of 25, and as one of the largest minority groups in an increasingly diverse nation, Latino youth have the potential to become a major voice for change. One area in which they have a tremendous opportunity to make an impact is in the media.
In 2008, NCLR introduced the Wave of Hope Campaign. This national effort challenges the media to provide balanced reporting when discussing immigration issues and the Latino community. Through Wave of Hope, NCLR is educating the public about the dangers of hate groups and hate speech and teaching communities how to take back the airwaves for fair reporting.
Attendees at this youth-led Town Hall will hear from, and interact with, Latino leaders in media and entertainment who are making an impact in public arenas. Attendees will also hear how youth can hold the media accountable for anti-immigrant messages and gain ideas on how to be proactive in changing the dialogue concerning Latinos in this country.
- Discover how Latinos can have a bigger influence in the media
- Learn how Latino youth can Get Out the Vote in 2008
- Gain strategies to improve Latino images in the media
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